You'll be following up on the information you've sent out in the FB Campaign, email, and social media posts. Step #4: Start your targeted outreach programįor the next 5 days, your activity is to contact 30% of your database at a time. Once you’ve shared this useful real estate information, you’re now ready to ramp up your outreach in a more targeted way. Post on other social media channels: Post your social media campaign on Facebook, Instagram, and other social channels. You take the useful real estate information and share it in two ways:Įmail the information to your list: Send it to all of the contacts in your database. Give people tools to refer us with (again, this is what you created in the previous step) Provide value in the form of useful real estate related information (that you created in the previous step)Ĭreate a sense of you showing up everywhere (virtually), all the time Remind people in our database that we sell real estate In this step, you’re ready to run a campaign that will: Step #3: Starting conversations with people Once you’ve written or created a simple asset like this (remember, it doesn’t have to take that long to create, and you’re only looking for something that can fit on 1-2 pages), you’re ready to move on to step #3. A simple blog post is enough.Īnother option is to put together a “Home Budget Worksheet”, a simple report for tracking income and expenses. This could be something as simple as a real estate market update, giving people a snapshot of what’s happening in their neighborhood with home prices, recently sold homes, and your opinion on what the future holds (especially right now). Step #2: Develop a simple “asset” with useful real estate information Once you have a CRM (or if you already have one), you then move on to step #2. Make sure you can do the following activities in your CRM: You should use your CRM to store your entire database of relationships, keep details of all your communication with them, and track activities associated with providing them a great experience. The only way you can keep track of everything is to use a tool called a CRM (customer relationship management) system. Your future success is dependent on your ability to:Ĭonsistently do all the little things that make a big difference in your clients' and prospects' experience with you Step #1: Prepare to accelerate new lead and client generation We put together 4 simple and VIRTUAL steps any real estate agent or broker can start using to create your own “slingshot recovery,” and fill your pipeline with leads, listings, and sales. There are systems and tools you can put in place that will do the heavy lifting for you. What you need are the right actions, done consistently. The buyers and sellers who will move in coming months are making critical choices right now… If you want to secure your pipeline now and for the future then you need to have the right plan. These images go beyond a pretty picture to offer real value.How can realtors get leads, listings, and clients right now?Īs the economy starts to open up, the demand for homes is predicted to surge. This can be as simple as a graphic with a real estate tip or market stat: Showcase your expertise by sharing advice and insights on real estate topics. What if you don’t have any listings of your own? Ask for permission to post some from your brokerage! Advice & Tips You can also reshare a property as it moves throughout the listing lifecycle. Here are 5 Facebook posts we created from a single listing: They believe it’s a waste of time because homes are selling so quickly in this market.īut they forget about the dual benefit of using the listing to market THEMSELVES. It sounds obvious, but a lot of agents don’t take the time to post their listings on social media. Here’s what’s included in each RAVE category: Real Estate
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